It is well-known that our smartphones and
computers have the ability to do wonders when it comes to needing access to the
Internet and our personal information, such as email and social networks.
Similarly, Google Glasses will be able to do just about the same without having
to use our hands, phones, or laptops. By investing in this product, consumers
are granting Google unparalleled access to their location at all times, their
most common interactions, their closest companions through facial recognition,
and users’ eating, shopping, and traveling habits (Brown, 2012, para. 8). GGs
may also transform society on the advertising scale, considering that Google is
essentially an advertisement company. Jeff Bercovici (2012) explains how the
glasses could eliminate the need to scan smartphones over ads in order to
stimulate the augmented reality projection by using the already-existing Google
Goggles phone app, which “uses image recognition technology to recognize
objects and return relevant search results” (para. 4). An example of how this
could be useful is being near a restaurant where you frequently dine is
highlighted and an offer from the eatery is lighting up, and the glasses
display the ad (Bercovici, 2012, para. 7). Any business could be more than
confident that their messages were getting noticed if Google Glasses possess
this ability, especially since it would only require an individual’s eyes to
glance over an advertisement for it to be seen.
Brown, Damon. (2012, February 22). Google
glasses are a prescription for disaster. PC
World. Retrieved February 28, 2012, from http://www.pcworld.com/article/250507/google_glasses_are_a_prescription_for_disaster.html
